InstantClips brand kit
======================

Every file in this folder is generated from the InstantClips source vectors,
so the PNGs match the SVGs exactly. How and where to use each one, with
examples and the rules, is on the style guide:

    https://instantclips.ai/styleguide/#logo

  instantclips-lockup-*        the mark with the lowercase instantclips wordmark
  instantclips-lockup-ai-*     the same with the full domain, instantclips.ai, where
                               the logo should also be the address
  instantclips-wordmark-*      the wordmark alone, only where the mark is already on screen
  instantclips-mark-*          the mark alone
  instantclips-square-*        profile pictures and app icons
  instantclips-profile-1080    the ink square at the size most platforms ask for
  instantclips-cover-*         Facebook covers
  instantclips-banner-*        X, LinkedIn and YouTube headers
  instantclips-watermark-*     transparent overlays with the watermark already placed
  fonts/                       the three typefaces as installable TTFs, with their licences

Orange #EB5E22, the website's primary colour. Ink #1F1F1F.
Trail echoes retain 22% and 50% opacity.
Below 32px use the app-icon cut, without the trail. Horizontal minimum 120px.
Colourways: primary uses ink for instant and orange for clips; reversed uses
white for instant and orange for clips; white is all white, for
photography, video and the orange. In the domain versions, .ai takes the
colour of clips. Take the file, never a screenshot, and never set the name
in a typeface.
