Examples

Beauty and wellness video ad examples

Beauty buyers are not really buying an object. They are buying a few minutes of their day. The clips below sell the routine rather than the packaging.

5 beauty & wellness clips

Tap any clip to watch it full-screen with sound. The full library has the rest.

jpauloinc.com
The J. Paulo listing photo: the wrapped kojic acid and turmeric soap bar beside a cut bar.
The product page
Kojic soap, cut and lathered A turmeric soap bar handled and cut open in sunlight, water poured over the top, lathered under a hand, and shown wrapped beside a cut bar. Made from jpauloinc.com’s product page. The store owner is an InstantClips user.
Lip stick applied at the desk A pink lip stick uncapped and applied at a desk over an open magazine, ending on a close-up of the finished lip.
borcomni.com
The Borcomni listing photo: the blue electric facial brush with a gold base.
The product page
Facial brush, before and after A woman frowns at her bathroom mirror, works a blue facial brush across her cheek, presses its glowing gold head to her skin, and smiles at the result. Made from borcomni.com’s product page. The store owner is an InstantClips user.
Talking-head supplement routine A woman talks to camera in a kitchen, then drinks the peach-colored mix she has just made.
Stirred into a glass of water A glass of water shot from directly above, then the powder stirred through until the water turns peach.

Creative patterns and what to feed them

Three treatments do most of the work here, and two of them barely show the label.

  • Routine framing. The product turns up inside a habit the viewer already has: at the desk, in the kitchen, before the day starts.
  • Texture at close range. Gloss, powder, cream, fizz. These are texture categories and a still frame flattens texture.
  • The ritual. Tearing the sachet, the pour, the stir, the first sip. A repeatable physical action doubles as a usage instruction.

Feed it a texture or swatch frame rather than product-on-white, the packaging in-hand for scale, and ingredient and usage copy on the page so the script has something concrete to work from.

Keep regulated claims off the page. The system works from what your product page says. If the page carries a health claim you cannot substantiate, the video can repeat it, and an ad platform will judge the video rather than the page. The Creator's Note is the place to rule a claim out.

Beauty & wellness questions

Can I ask for a talking-head style?

Yes. Talking head is one of the named formats, as are creator review, tutorial and transformation. Leave the format on Best-fit and one gets chosen, or name it. A line in the Creator's Note does the same job in plainer terms: "hands only, no face" is a real example.

Does it work for supplements as well as cosmetics?

Yes. Three of the clips here are a powdered drink supplement, treated as pack, mix and drink. Consumables and cosmetics both sit inside the routine framing above.

Your first video ad is free.

Paste a product link or upload your photos. If there is a claim you are not allowed to make, or you would rather the clip stayed hands-only, write that in the note and it carries through to the video. New accounts start with free credits and no card.

Upload photos in the app