Your product page
The link to the product on your store is the best start. The photos, the price and the description come off the page, so you have nothing to type out.
How to make ads with AI
How to make an ad for your product with AI.
You need your product page, or a few photos of the product. InstantClips uses AI to write the script for the video and make it. You read the script first and change anything you want, so the ad says what you need it to say.
AI-generated ads for real products
A cardigan in four colours, an energy drink poured over ice, a steam brush on a sleeping cat and a soap cut open in the sun. See more in the examples library.
Six steps from your product to the ad
- Paste your product link, or upload photos. The photos and details come in from your store page. With photos, you can add the name and a short description.
- Check your brand. InstantClips reads your brand name, voice and colours from your store. Fix anything that is off. You only do this once for each brand.
- Choose what the ad is about. The app suggests a few ideas for your product. Take one, write your own, or let it decide. Set the length here too, so the script is written to fit it.
- Read the script. Every scene is written out, words on screen included. Change any line you would say differently, or ask for a different angle.
- Make the ad, then watch it through. It comes back with the words already on screen. If something is off, change the script and make another version.
- Fix any wording before you post. With any pack you can rewrite or move the words on screen and export the ad again, without making a new video. If you would rather write your own, download the ad without its words.
The app has a step-by-step guide to follow when you start.
What a good script looks like
Take the steam brush above. Its seller added one note: a cat on its back, loose hair all over the house, the brush as the fix, and a clean cat and a clean sofa at the end. The script turned that note into four things you can check before anything is made.
- The opening. The brush passes over a relaxed cat while steam rises, so the product is already working in the first second.
- The format. A hands-on demo at home: one owner, one cat and one sofa, from loose fur to a sleeping cat.
- The voice. A calm voiceover in Spanish, the store's own language.
- What it must not claim. The script rules out anything the product cannot back, such as clearing hair from the whole room.
Your own script will be laid out scene by scene, but the same four things are worth checking. The app's Writing your idea guide shows one in full, word for word, with the one-line idea it was written from.
What to give the AI
You do not need much, but what you give the AI shapes the video.
Or a few clear photos
No website yet? Upload photos of the product instead and add the details yourself. Several angles of the whole product work best. See which photos work.
Your own idea, if you have one
Say what the ad has to include: a sale, hands only, a format you like. The AI writes it into the script. No idea yet? It suggests a few for your product.
Which kind of ad to make
Pick the kind of ad that suits what you sell. A hands-on demo shows the product working. A problem and solution ad opens on the annoyance your product fixes. A UGC-style ad looks like a customer's own post. The ideas the app suggests for your product each lean on one of these, or you can describe the kind you want.
Make two or three versions of the same product and compare them. If you run them as paid ads, compare purchases and the cost of each purchase, not views: a video can collect views and sell nothing. If you only post them, compare views, saves and clicks to the product. Each new version is another script and another video, not another shoot. Your first campaign, week by week covers when to read the results.
Where to run the ad
The video is vertical, so it fits TikTok, Instagram Reels and Stories, Facebook and YouTube Shorts. Post it from your own account, or put money behind it as a paid ad. Selling on TikTok Shop? Make videos from your listings the same way.
If you have never run an ad before, the Start advertising playbooks walk you through opening your shop, setting up Meta or TikTok, and your first campaign week by week.
Making ads with AI: common questions
Do I need to write a prompt?
No. You paste the product link or upload photos, and the AI writes the script for the video. It suggests a few ideas for the ad, or you say what you want in a sentence, and you can change any line of the script before anything is made.
Can I make an ad for my business without a website?
Yes. Upload photos of your product, and add its name and a short description if you like. Everything after that works the same way as a product link.
Are the people in the ads real?
No. The people and scenes are made by AI from your product page or photos. Nobody is filmed.
Can ChatGPT or Claude make the ad?
Yes, once you connect InstantClips to it. Paste your product link into the chat and read the script there. The video comes back in the same conversation. See how it works in ChatGPT and in Claude.
Can I run the video as a paid ad?
Yes. What you generate is yours to post and to run in paid campaigns on TikTok, Instagram, Facebook and YouTube. Each platform reviews ads against its own rules, so check the rules for your product category.
How long does it take?
Pasting the link and reading the script takes a few minutes. The video is usually ready 5 to 15 minutes after you approve the script, and you can close the tab while it is made.
What does it cost?
You can try it free, with no credit card. After that you buy credits, which are spent when a video is made, or when you export it again with changed words. See pricing.
Try it on your product, free.
Paste a product link, or upload photos. No credit card needed.