The creator look
Ask for it by name and the script comes back in that format. Make a UGC-style video for this product: [URL]. Someone using it at home, phone-shot feel.
Playbook · Claude
Make UGC-style videos from Claude, with nobody to book.
The kind of video that looks like a customer shot it on their phone: the product in a real room, in someone's hands, used the way it is meant to be used. Ask Claude for one and it comes back from the product page.
For the Claude app and Claude Code
Connect Claude → Free to start. Sign in once, paste one address.
Name the look, steer the shot
Say UGC-style, or name the format you mean: creator review, talking head, product test, tutorial. Claude reads the product page, and the script comes back with the format and the look already chosen. If you leave the format out, it picks the one that fits the product.
The rest is a conversation. Hands only, no face. Shoot it in a kitchen, not a studio. Say the price out loud. Claude edits the script line by line, and when you say go the video is generated and comes back in the chat with a share link. The voiceover is written for the market your store serves.
How to ask for it
Name the look you want. The format words below are ones InstantClips understands.
Steer the shot
Say it in plain words. Claude writes it into the script, and you read it there before anything is made. Hands only, no face. Show the box opening and the first use.
Two looks, one product
Ask for two formats and you get two different videos, not the same one twice. Make one as a talking head and one as a product test, so I can run both.
The look, on three other products
A gift opened on the sofa, a tee held up to camera, a dress tried on in a bedroom. More in the examples library.
One address pasted into Claude, one sign-in, and it can make these in your account.
Connect Claude →UGC-style videos in Claude: common questions
Is this real UGC?
No. Nobody is filmed. The video is generated from your product page or photos, in a style that reads like a customer's own phone video. It is your ad, made by you, and you should treat it as one: it is not a customer's review.
Can it read a script I wrote?
Line by line, yes. InstantClips writes the script from your page, and you can swap any spoken line for your own words before anything is made. A note like "say the price and the code SPRING" is carried through as written.
Which language will the voiceover be in?
The language of the market your store serves: the market is read off the page, and the voiceover is generated to match it. You can change the target before generating. The FAQ lists the languages it does well.
Try it on your product, free.
Not connecting Claude today? Paste a product link here, or upload photos. No credit card needed.